Personal Brand · Simulator

Vi | Coaching Account — Instagram Mock-up

Built by reverse-engineering @lilianho.coach (2,171 followers · 221 posts): her bio structure and 14 of her real posts, then applied to Vi's background. The phone on the left is what it would actually look like. On the right you can switch between three positioning options, see the content mix, and read three complete sample posts.

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Vi
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ViewNot a people problem.
A standards problem.
Proof📸
Workshop, in the room
SceneThe 3 seconds
before you react
ViewA founder's biggest cost
isn't payroll
StoryWhat one crypto
cycle taught me
ViewThey're not lazy.
They can't see
the finish line.
SceneChallenged in
a meeting? Say this.
OfferHalf-day
Leadership Workshop
Proof📸
10 years · the team

1 · Three positioning options click to swap the bio live

Sells to
Sells what
Price point
Upside
Risk

2 · The four-line bio formula taken from @lilianho.coach

LineJob it doesLilian's actual words
Line 1Name | positioning titleLilian Ho | Career Growth Strategist
Line 2The single hardest credential💼 Ex-Goldman Sachs & UBS Director
Line 3Pain → promise → deadline💡 Stuck in your career? … land dream roles in 2 months
Line 4One single instruction👇 Book Call / Join Academy

Line 3 is the one that matters. A promise with no deadline ("I'll help you grow") can't be measured, so it can't be believed. All three options keep that line.

3 · The nine-tile content mix matches the 3×3 on the left

PillarTilesWhat it doesWhere the material comes from
View3Takes a position — the most saved and shared10 years of Vi's own calls
Scene2A specific moment plus one line to use — highest utilityNLP language patterns
Proof2Real rooms, real faces — answers "why should I believe you"Workshops, team photos, talks
Story1Makes the account a person, not a feedThe crypto cycle, 10 years building
Offer1The only tile that sells anythingWorkshop / 1-on-1

The ratio is 3:2:2:1:1 — one selling tile out of nine. This is the single most copyable thing about Lilian's account: across her posts, only about 1 in 8 is a product post. Everything else earns the right to make it.

4 · The seven-layer post all 14 of her posts use this

  1. One-line hookShort, sharp, slightly against the grain. "AI won't build your career for you."
  2. Replay the moment2–4 clipped lines so the reader recognises themselves. "You freeze. You replay it."
  3. ReframeMove the problem into a different frame. "Professional doesn't mean passive."
  4. Three movesAlways three. Always something you could do tomorrow.
  5. Credential, in passingOne sentence, never a boast. "I've seen it from both sides, as a Director and now as a coach."
  6. Soft ask"Save this." / "Share it with someone who…" / comment a keyword.
  7. Keyword block + 5 hashtagsA plain-language keyword paragraph separated by "•", then exactly five tags.

5 · Three complete sample posts ready to publish

① View — Not a people problem. A standards problem.Tile 1
HookYou're not failing to manage them. You never made the standard clear. MomentYou explain the task. They say they've got it. What comes back isn't what you pictured. You don't want to say it twice, so you fix it yourself. Next time, they stop bringing it to you at all. ReframeThis isn't an attitude problem. It's an information problem. You have a ruler in your head and they've never seen it. You think you're delegating. You're handing over a task without handing over the standard. Three movesAdd three sentences every time you hand something over: 1. What "done" looks like — describe a visible result, not an adjective. 2. When to come straight to me — make asking for help a process, not an interruption. 3. Tell me how you'll approach it — hearing it back is the only way you know you're aligned. CredentialTen years running my own company, and the most expensive lesson was this: I thought I was leading people. I was handing out tasks. AskSave this and read it before your next handover. Send it to the person who'd "rather just do it themselves".
team management, leadership skills, delegation, middle management, corporate training Hong Kong, clear communication at work, NLP coaching, founders, manager training #Leadership #TeamManagement #ExecutiveCoaching #WorkplaceCommunication #LeadershipCoaching
② Scene — The 3 seconds before you reactTile 3
HookSomeone on your team makes a mistake. The three seconds before you speak decide whether they'll tell you the truth for the next six months. MomentYou spot the error. Your chest goes tight. The first sentence is already at your teeth. ReframeIf that sentence is "Why would you do it that way?", what you get back is a defence. Change it to "What happened?" and what you get back is information. Same situation, two words apart, completely different data. Three movesIn NLP this is called a presupposition — the question itself already carries your verdict: 1. "Why" points at the person. "What happened" points at the event. Start with the event. 2. Count three before you speak. Those seconds aren't manners, they're the time your thinking brain needs to catch up with your reaction. 3. Close with "next time this happens, what would you do?" — the answer they say out loud is the one they remember. CredentialIt took me years to understand that teams don't hide bad news because they're disloyal. They hide it because the price of reporting it is too high. AskSave this for the next time you feel your chest go tight. Count three first.
workplace communication, emotional regulation, NLP language patterns, psychological safety, team trust, manager training, Hong Kong workplace, leadership development #WorkplaceCommunication #EmotionalIntelligence #NLP #ExecutiveCoaching #Leadership
③ Story — What one crypto cycle taught meTile 5
HookThat year, I watched the numbers fall from the top. What actually frightened me wasn't the numbers. It was noticing I'd started checking my phone every fifteen minutes. MomentSleep went first. Decisions got faster and worse. In meetings everyone looked at me, and I was waiting for a bounce that wasn't coming. ReframeThe cycle passed. What it left behind didn't. That was when I understood that a founder's real bottleneck isn't the market — it's their own state. When the state goes, judgement goes. When judgement goes, the team goes with it. Three movesI set myself three rules after that, and they're in every coaching conversation I run now: 1. No major decision at an emotional high or low. Sleep on it. 2. Once a week, write down what you're worried about. Fear on paper is almost always smaller than fear in your head. 3. Find one person to tell the truth to who isn't on your payroll. CredentialTen years running a company, one full crypto cycle, and NLP training on top. I don't teach anything I haven't been through myself. AskIf you're sitting in your own "waiting for the bounce" moment, comment STATE and I'll send you the self-check I use.
founder mental health, decision quality, emotional regulation, crypto cycle, founder coaching, entrepreneurship Hong Kong, self management, burnout #FounderDiary #Founders #DecisionMaking #NLP #ExecutiveCoaching

6 · The first 30 days suggested order

WhenWhat to doWhy in that order
Week 1Lock the bio option, shoot one set of portraits, build all six highlight coversBuild the landing spot first, so every post afterwards has somewhere to send people
Weeks 2–3Write all nine posts, arrange them into the grid above, then start publishingThe first time someone lands on a new account they judge the whole page, not one post
Week 4Three posts a week — two View, one Scene. Watch saves onlyFor coaching content, saves are the real signal. Likes aren't
Day 30Take the two most-saved posts and write three more of eachLet the audience settle the positioning — they're more accurate than a guess